As I was reading through the newspaper on my way home on the bus today, I turned the page and up came a photo that made me laugh maybe little too loud (by the look of the old lady sitting further down the aisle).
It was a picture of maybe he happiest man, pulling up his kilt, and has “stiff competition ” written on his underwear.
Richard Branson has of-course done multiple of marketing stunts before, but in my opinion this may just be the the best of them. And I think many companies could look at Richard, for future inspiration in marketing, for catching the eye, and putting a smile on you lips. Or perhaps just a loud laugh.
Well done Mr. Branson.